Kertu Kuusik takes on the role of Marketing and Communications Director at Meliva
Kertu Kuusik, who brings a diverse professional background, has started as Marketing and Communications Director at Estonia's leading private healthcare company, Meliva. The new member of the leadership team brings with her experience in strategic marketing leadership from Telia, along with agile working methods from smaller technology companies.
“I’m delighted that we’ve found such a strong addition to our team in Kertu, who brings impressive professional expertise along with a genuine desire to contribute to the health of Estonians. I believe Kertu’s experience leading a broad range of services under one strong brand will help Meliva grow even faster into Estonians’ most preferred healthcare partner. She brings deep knowledge of customer communications, and our digital capabilities will grow as a result too,” said Meliva Chairman of the Board Marja-Liisa Alop.
According to Kertu Kuusik, what made joining Meliva compelling was the chance to lead marketing in a meaningful field, at a company that believes technology can help deliver the best possible patient experience. “In healthcare, communication isn’t just about brand awareness — we work to build trust and clarity, so people can make better choices. The first few weeks have been exciting, and I believe there’s plenty for me both to contribute and to learn,” Kuusik said.
Kertu Kuusik previously led marketing and communications for the European business-client market at Cleveron, a technology company that manufactures parcel delivery robots. She has also spent more than 8 years working in various roles across the telecommunications and IT sector, including leading the marketing and branding unit at Telia. Kertu Kuusik holds two master’s degrees: one in communications management with a focus on journalism, and one in service design and management (cum laude).
